Friday, August 10, 2018

How to Sell Anything to Anyone, Online or Off

Sales experience and talent is something that pretty much every business looks for in its staff. Being able to sell is an incredibly valuable skill and something that will allow you to pretty much make money wherever you are and whatever your product is.

This is true in person but it’s also true online. In fact, most of the highest paid jobs online involve little more than sales. ‘Affiliate marketing’ literally means you are promoting and selling the products of other creators. This is just like being a door-to-door salesman, except you now have a door to the entire world.

If you know how to use the web and you know how to sell… then there is an absolute fortune to be made!

But is this a skill that you can learn? Is sales technique something you just have to be born with innately? Let’s take a closer look and find out…

The Most Powerful Key to Selling – Pre-Suasion

While there are many different nuances and factors involved in selling, perhaps the most important thing to consider of all is the powerful role of ‘presuasion’. Presuasion essentially describes the fact that you don’t tend to sell at the point of the sale. The moment you close the sale is very important of course but this isn’t the point at which the buyer will make that decision and it’s not the point at which you have the most important influence.

That point is long before they come to your website. Pre-suasion means that you’re priming someone to buy your product even before you show it to them. That can mean building trust and authority but it can also mean showing them a video of something inspiring. It can also mean getting them at a point when they’re tired and thus more impulsive. Think about your pre-game and just how important this aspect is…

The Value Proposition

What’s also important is to recognize the inherent value that your product has to the buyer. When you sell something, you are always selling more than the sum of the parts. Most things we buy, we view as a means to an end – whether that end is to make our home more attractive and appealing, or whether it is to look sexier, healthier and more confident. And why do we want to look sexier? So that we can have more success with the opposite sex.

That’s why adverts for Lynx deodorant are never about the actual smell but rather about attracting women. That’s why men buy Lynx. Likewise, you need to think about what the value proposition is for your fitness ebook. It just might be the very same thing…

Emotion, Not Logic

Once you’re pre-suaded and explained your value proposition, all that is left to do is strike while the iron is hot and get your audience to part with their cash. People rarely buy based on logical decisions and almost always buy based on emotion. Get them to act fast before that emotion fades!

Do you want to start affiliate marketing? click Here

How to Design and Build a Best-Selling App

Making money from a mobile app is one of the most exciting passive income business models there is. With this strategy, you can sit back and watch as the money rolls in as users download your app. What’s even better, is that you get the sense of satisfaction that comes from knowing it was a program you built from the hand that helped you to start earning that money! It’s possible to make a lot of money from an app too!

But you wouldn’t be the first person to have an idea for an app. The problem is that an awful lot of people don’t know how to go about capitalizing on that idea and making it into something that will actually make money. Read on and let’s take a look at some of the best methods and strategies for profiting from a mobile app…

The Challenge

The first thing to do is to make sure that your app idea is relatively simple. This is something that a lot of people get wrong: ask what their big app idea is and they’ll normally tell you it has something to do with a social network that will change the way people do [insert everyday task here]. Often hey won’t tell you what the idea entails (in case someone steals it!) and they’ll spend months and months working on it.

This is almost doomed to failure. If you have never released a successful app before then why would you make your first one something that involves so much work and that is so complex?

Keep it Simple Stupid!

A far better strategy is to release something very simple – this could be something as straightforward as an app that shares information (perhaps a collection of essays on fitness?) or maybe a very simple game.

This will give you the opportunity to learn the ropes, to see what it’s like to sell an app and crucially to avoid investing huge amounts of time into something that ultimately isn’t a hit.

Use the ‘fail fast’ method by creating lots of MVPs and then developing the ones that turn out to be successful!

As long as you choose the right niche, it will sell/get downloaded!

The other reason to make something simple is that it will allow you to avoid learning to code in Java – simple apps can be built with straightforward app creation tools.

Charge!

Finally, note that the best way to make money from an app is often to charge for it.

Yes, display ads can make money but only if your users click on them in huge numbers. This means you need a gigantic number
of active, regular users who are engaged with your app every day to make a profit.

Conversely, if your app looks very appealing and only costs a dollar or so, you’ll find you can entice people to make a lot of impulse downloads. Get 50 downloads a day and you’re earning a decent amount extra – and remember this can be across a large number of apps!

Do you want to start affiliate marketing? click Here

How to Generate Passive Income With Minimum Work From YouTube

When you think of making money online through YouTube, you probably think of becoming a ‘YouTuber’. That tends to carry the connotation that you’re going to become an active content creator, film lots of videos and probably build a large audience/following for your brand.

This is a great lifestyle that allows you to make money doing something you love, while also enjoying a modicum of genuine fame. It’s a lot of work and requires a lot of skill but it’s also almost definitely worth it.

But that’s not the only way to make money from YouTube. Actually, YouTube can be set up as a very nice passive income model that will generate revenue even while you’re resting. You can practically automate this money-making system and find it’s still surprisingly profitable. Read on to learn how…

Maximum Revenue, Minimum Investment

YouTubers can make money in a number of different ways. They make money from advertising their own products and affiliate products for example but they also generate revenue from PPC ads. These are adverts that payout for each click – so every time someone clicks on an ad or watches it all the way through, they get a tiny amount of cash.

But while that amount is tiny, if you can rack up thousands of views a day, then it starts to add up. If you have a YouTube video that ranks in the top spot for a very popular search term, then potentially you can stand to make hundreds of dollars a day.

And if that content is evergreen, then there’s no reason why that video can’t keep making money for a long time to come!

Better yet, when you consider that you can probably make and edit a great video in a few hours… there’s nothing to stop you from repeating the formula over and over again until you’re eventually making hundreds, if not thousands of dollars.

Yes, it really is that simple – but there’s a couple of tips that will help you ensure you use precisely the correct strategy!

Quality and Brevity

When making your videos, think ‘quality not quantity’. That is not to say that you shouldn’t make a lot of videos, rather that they shouldn’t be overly long. Google actually encourages YouTube creators to keep their videos to around 3 minutes, as this will increase the number of complete views and thereby drive up revenue.

What’s more though, is that making your videos shorter means that you can make more videos in a shorter time frame and then have more content to upload that will get multiple views. That way, you can take a few days out of your regur gig, film some short videos and then upload them all in order to generate big revenue.

It sounds easy and it really is – as long as you are making those videos high quality (which needs the right equipment and good editing) and as long as the videos are in a popular niche!

Can You Make a Large Passive Income From Running a Website

The best way to make a passive income is to sell a digital product. This simply requires that you make or find a digital product to sell, build a ‘sales page’ from which to promote said product and then use advertising or marketing strategies in order to drive more visitors to that sales page.

This is a very ‘hands-off’ method of earning an income that will generate money while you’re sleeping – and you don’t even need to worry about delivering a product!

But the problem is that this is limited in scope. Eventually, you are likely to exhaust the market for your product and find that the cost of advertising starts to outweigh the profit from your sales.

You aren’t delivering any value to the end user, you aren’t building a relationship and at the end of the day, this is a technique that won’t last forever.

And that’s why a lot of people are interested in making money from a website. That way, they can build their own brand, build a big audience and then sell products that they’re really interested in and proud of.

But is it possible? Can you really generate the same kind of passive income from a website? How long will it take? Let’s find out…

The Challenge

There are a number of challenges that make it harder to make a passive income from a website right from the offset.

For starters, you will immediately find that the money you make from adverts such as Google Ads is not truly comparable to the money you can make from a digital product. Ads will typically pay out a few cents per click and most of your visitors are not going to click them often. This is especially true these days with so many people running ‘ad blockers’ and the like.

The other problem is that it can take a long time and a lot of work to gain a big audience on a website. You’re going to be competing with the rest of the web and many of the creators you’re going up against will have gigantic advertising budgets.

The Strategy

But as with most things, the secret is to work ‘smart, not hard’.

That means picking the right niche, to begin with. By selecting the right niche to enter into, you will be able to avoid going up against the huge competition (as you might do if your niche were something broad like ‘fitness’ for example) while at the same time ensuring there is enough of a demand for what you’re selling.

Choose a niche that has clear products to sell to a specific audience and one that will allow you to avoid the hugest competition.

The next strategy is to recognize that you need enough content to climb the ranks of Google and that this content needs to be of high quality. This is where it can be hard to keep your model ‘passive’ but the solutions are either to hire someone who will create the content for you or spend a while writing lots of content so that you can post it gradually over time.

An Introduction to Service Arbitrage

Earning a passive income may be synonymous with making money from a digital product or affiliate product but that is far from the only way you can make money while you sleep and travel.

In fact, what you’ll find is that it’s actually possible to make a passive income even offline! This is something we consider a lot less often but the strategy simply involves building a business that can eventually run itself. You hire staff and you train them up to replace you so that eventually you can run the business while having very little actual input!

The same thing works online but you can get there a lot quicker by using freelancers. And this is what we call ‘arbitrage’.

What is Service Arbitrage?

The term arbitrage normally refers to trading and it effectively describes taking advantage of different prices in different markets. So for example, you might buy a product from one market and then sell it to another for more. This could mean stocks and shares or it could mean currency even.

So what is service arbitrage? Hopefully, you’ve already guessed that this means buying and selling services while scraping off a profit for yourself.

If you can find a client who is willing to pay $4 per 100 words for content writing and you can find a writing service that is willing to offer their writing at $2 per 100 words… all you need to do is act as the middleman! You simply look for the clients and then pass their order on to the writer – without even necessarily explaining that the work isn’t for you.

Better yet, is that you can automate even this small amount of work by using online tools that let you schedule tasks. Find long term clients and let them use these programs to schedule work, then use the writers to write the content for you.

The same of course work with a huge number of other services – from web design to video editing!

How to Find Cheap Services

The question is how you find the work and how you find the clients. That’s up to you but there are a few things to note that can help you.

Firstly, know that ‘white label services’ are services that are actually designed for this very purpose. If you can find white label web design services for example, then that means they expect you to hire them to do work for other people… and the prices normally reflect this!

You can also find cheaper labor by looking for students (and offering it as ‘experience!’) or by looking for services from other countries where the money is worth more.

You should also make sure to try different websites. Webmaster forums, for example, will often have a lot of more affordable services when compared with freelancing sites. So you can find work on the freelancing sites and then hire workers from UpWork or Elance!

There is a lot more to service arbitrage but hopefully, this short introduction has given you enough information to decide if the strategy is for you!

Do you want to start affiliate marketing? click Here

The Nuts and Bolts of Affiliate Marketing – How it Really Works

Almost every digital entrepreneur is familiar with the concept of affiliate marketing, even if it is not their main business model. It’s one of the most popular ways to make money online, even as a side income and it’s a very simple concept. 
This is effectively a business model where you act as a salesperson in order to earn commission and by selling digital products, you can often stand to make up to 70% of the profit!

But how does it really work? Is it water-tight? Do you always get the money you’re owed? And how are the creators benefiting from giving away such a big slice of the pie? Let’s take a closer look at affiliate marketing and precisely how it works…

How it Works
Affiliate marketing essentially works via cookies. Marketers (that’s you) are given a unique referrer URL that they can use to send potential customers to a seller’s website. 
When they click that URL, they are briefly redirected to another site, where a cookie will be stored on their computer via their browser. 
This cookie will then inform the seller that you were the one who sent them and that in turn will ensure that you make a profit and money will be credited to an account you have with that site.
Why are creators willing to give away such a large share of their profit? The answer is simply that they want to attract more marketers. 
Consider that they don’t lose anything by giving away profit share. They are still making just as much money from their own direct sales and so anything sold by you or another affiliate is all going to be money on top. The more marketers they get promoting their work, the more money they can make!

Can Affiliate Links Go Wrong?

Right away, this means there are some ways that you might refer a seller and not get paid. For example, if you have a visitor whose cookies are turned off, perhaps because they’re browsing in private mode, then there will be no way to track their movements on the web.

Likewise, depending on the nature of the affiliate program, you may lose your commission after a certain amount of time. If a visitor lands on your page, clicks the link, goes away and then comes back then you will only earn money from that referral depending on how long the cookie is set to last (this varies from cookie to cookie).

Likewise, you might lose the commission if the user clicks on the URL of another referrer after you, or if they had clicked on that link before they clicked on yours. Again, this depends on the nature of said cookie, which will be set by the brand owner. They can decide to use a ‘first in’ policy, or have the cookie overwritten by each successive referrer.


These are things to look into before accepting the product as something you want to promote. And finally, you might want to consider ‘link cloaking’ to avoid people from bypassing your link entirely!

Top Passive Income Business Models

Making online might sound like a dream to a lot of people but this is one of those dreams that can become a reality thanks to this powerful thing called the internet. The problem is that there are a lot of things you can do to make passive income online but few of them they can really take you to places.
That is why in this post I am going to give you my top passive income business models.
To earn a passive income, all you need to do is set up a system that allows you to sell products without having to put in any work to create and deliver said products.
That could mean that you’re selling a digital product such as an ebook for example, or it might mean that you’re selling a product on behalf of another company – acting as an affiliate. It could even mean making money from advertising.

And there are a surprisingly large number of ways you can do this. Read on to discover top passive income Business models and how they each work…

Sell an Ebook From a Sales Page

Creating an ebook is a simple matter of choosing a subject and then writing about it in a Word document. You can then save that document as a PDF file and start selling it from your website. If you don’t have the necessary writing ability, knowledge or patience to write an ebook though, then you can simply outsource this process by hiring a writer from a site like UpWork or Elance.
Add an automated sales and delivery system, creating an advertising campaign or evergreen website and you’re good to go!

Sell a Kindle Ebook

You can simplify the process of selling ebooks too by selling through Kindle. Kindle is, of course, the name of Amazon’s e-reader device and this also comes with its own store where users can find and download books. This makes it a highly effective ‘distribution platform’, meaning that it’s a very easy way for you to find customers, sell to them and deliver your product. You don’t need to worry at all about marketing, about handling payment or about delivering the product – Amazon does all that for you!
Best of all, it’s free to sign up!

Sell an App

Or why not make money from an app? This works just the same as selling a Kindle book, in that you have access to a ready-made distribution platform with a large, captive audience. And if you sell your app on Android, then you’ll only need to pay $30 to sign up and your app will be automatically approved in a matter of hours.
Don’t know how to make an app? Then just use an app builder tool or outsource the process!

Run a Blog

If you can get enough visitors to a website, then you can use this as a means to turn a profit from advertising. Use AdSense and each time a visitor clicks an ad, you’ll get a tiny payment (usually of a few cents to a dollar). The hard part is getting enough visitors to your site without spending every waking moment running it – but if you hire writers, or if you create an ‘evergreen’ resource, then this can work well.

Final Words
Those are top passive income business models, if do you want to learn more on how to start an online business and earn passive income please check out this page, it will explain to you how you can achieve that.

Monday, June 11, 2018

6 Steps for Defining Your Niche Market

You’ve come up with a great new idea for a business, but before you can get started, you need to figure out who your market is. The more narrowly you can define your market, the better. This is known as finding a niche and is the key to your success. Building a good niche involves following a six-step process.

Step 1: Make a Wish List

You need to decide who you want to do business with, being as specific as you can. Identify the geographic range and the kinds of customers you want to target. You have to recognize that you won't be able to do business with everyone. If you try, you'll only risk confusing your customers and becoming exhausted.

Step 2: Focus

You need to clarify what products or services you want to sell. You can use these techniques to help you begin the process.

·        Make a list of the things that you do best.
·        List your achievements.
·        Identify the valuable lessons you've learned in life.
·        Look for patterns that reveal your approach to problems.

The niche you chose should arise naturally from your experiences and interests.

Step 3: Describe Your Customer’s Worldview

When you can look at the world from your prospects views, you can better identify their wants and needs. The best way for you to do this is to talk with your prospective customers and work to identify their primary concerns.

Step 4: Synthesize

By this step, your niche should be starting to take shape as your ideas, combined with what your potential customers' needs and wants. A good niche will have the following five qualities.

·        It coincides with your long-term vision.
·        Your customers want it.
·        It’s carefully planned.
·        It’s one-of-a-kind.
·        It can evolve.

Step 5: Evaluate

Now is the time for you to evaluate your proposed product or service against the previous five criteria listed in step four. Perhaps you'll realize that the niche you've chosen requires you to travel more than you're ready to. If this is the case, then the niche doesn't fulfill all of the criteria and doesn't coincide with your long-term vision. At this point, you'll need to scrap it and move on.

Step 6: Test

When you finally have a niche that meets all the criteria, you’ll want to test it in the market. Give your customers a chance to buy your product or service by offering samples, like a sample of your newsletter, or a free mini-seminar.


Once you’ve successfully tested your ideas, it’s time to get started with your business. If you did your due diligence, entering the market should be a calculated risk that will hopefully pay off.